SUPPORTED BY MORE HUMAN HOSTING​

Hey Reader,

Most people have moved once or twice in their lives, and if you've done it, you know it's not easy.

As my lease is coming to term, I've been thinking a lot about moving, the word migration and what it means: to move from your usual place of residence to a new place of residence––home to something rebuilt as home.

There's many reasons we do that. Here are the most common:

• Seasonal: like the snowbirds in Phoenix flocking to cooler summers (less than 120 degrees).
• Opportunity: like my grandparents who left Syria because they wanted better job prospects for my Dad.
• Escape: like my aunt who left the States because her son's cancer treatment put them up to their knees in debt.
• Forced: like affordability after a spouse passes.

In general, we migrate because life feels more possible somewhere else and the human condition requires that we follow that possibility of life. It's not more complicated than that.

So then I ask, how can we make it easy for people to find a better life?

And more importantly, are we in the business of making it easy? Or are we in the business of making it difficult?

Proud Partner of Squarespace​ ​ Squarespace hired Emma Stone for an awesome superbowl ad with the message: get it before you lose it. Ps: Even famous people get privacy at no additional cost. Claim Your Domain

BEHIND THE BUSINESS

Migrating Websites is So Much Work (But Worth the Effort)

Every year, we open the door to helping two non-profits at a whopping 50% service discount.

It's maniacal. We usually end up breaking even, but dammit, it is so much fun.

The biggest ROI is when we do a migration. This means moving from one service provider to another, or a legacy system to a more modern platform. Most of the time, people simply want a more straightforward, manageable online presence.

We've done more than 300 migrations for client sites over the years and it is brutally detailed work, but so helpful for those who want more control over their websites or have a non-technical team.

Here are the biggest moves we do:

• Wordpress to Squarespace. Wordpress websites are great (I speak at their conferences!), but without development experience or an internal team, it goes downhill fast. Most people don't keep up with the management which makes these the most vulnerable sites, requiring regular updates most people forget about.
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• Wix to Squarespace. Wix is not bad, but not great. Realistically, this is probably Squarespace's biggest "everyday" competitor but their support is subpar. They also gorged customers with a price increase recently that wasn't well communicated. I don't like that.
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• Shopify to Squarespace. If you have an ecommerce website, Shopify is wonderful. Most people will actually move from Squarespace to Shopify the heavier their ecommerce gets, but for service-businesses? It's overkill.

We do a ton of migrations and since I can't create an internal SOP without also creating a public version of it, here is a DIY checklist for moving your own website into Squarespace.

It's got 8 parts. And perks for those who use it. Enjoy.

COFFEE THOUGHT Housing is expensive, but less expensive on the internet. Everyone should own their digital home.

DAILY QUOTE "Questions are infinitely superior to answers." –– Dan Sullivan. Amen.

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Sending big love,

tanya moushi ("moo-shee") Sign up at moushi.co​

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