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Daily Inspire

How I built my audience (behind the scenes)


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Hey Reader,

I've got such an incredible announcement today.

But first! A bit of philosophy for our soul.

How to Be a Rebellious Spirit

I’m reading a collection of short stories called Spirits Rebellious by Khalil Gibran, and I can’t get over how something written more than 100 years ago feels like it was written today.

The stories are about power, authority, love, and the tension between what the world expects from you and what your spirit actually wants. But the biggest stand out to me is that the human condition doesn't change much at all.

If there’s one thing I keep coming back to in business, relationships, and life, it’s this:

Joy is the real ROI.

I recorded a very short video (1m45s) about this idea. May it serve as a helpful reminder.

video preview


BEHIND THE BUSINESS

How I Build My Small and Mighty Audience

Most of you know: I have never played a volume game.

Most of my work is high-touch, personal, and not really scalable. I tend to do things the slow way, the human way which is difficult (not impossible) to standardize, but in practice has been the reason my business works.

When I first started my newsletter, my list was only a few hundred people and I sent emails maybe two or three times a year. I wasn’t trying to grow anything really—I was staying in touch. But at some point I realized email is a powerful tool. And if you did it right, it was about building trust at scale.

Once I started thinking about it that way, everything changed.

That shift led to partnerships, clients, speaking opportunities, and more than $20,000 in revenue I can directly trace back to emails. Not because it's magic, but because I learned how to use it in a way that actually fits how I work.

That’s why I’m excited about this.

Kit (the tool I use to send this) reached out to highlight smaller creators and now we’re doing a live session together showing exactly what’s happening behind the scenes.

Not theory. Not “you should do this.” The actual, real email marketing system that works.

I’m teaming up with Shiv Chibber from Kit who is leading this for a special behind-the-scenes webinar aptly called ”What’s in Tanya Moushi’s Kit?” where we showcase how I use it.

In this live session, you’ll see:

  • The lead magnets that convert visitors to subscribers; I simply call them "helpful things"
  • My welcome sequence that turns subscribers into regular readers; it's literally one email.
  • The partnership strategies that doubled my list growth; this surprised me.
  • The monetization strategies I use to build consistent and reliable revenue; hint: it's about building trust at scale.

We’re going live on March 25th at 4pm Eastern, and I’d love to see you there.

And YES there WILL be a replay so even if you can't make it, you'll get the full recording after 24 hours. But you have to register to get it.

I want you to help me prove it's a good idea to highlight smaller creators and registering is that signal, so it would mean the world to me.

March 25th • 4pm Eastern • Free

Grab your free spot for March 25th at 4pm Eastern - you won’t want to miss this! →

To sweeten it, everyone who signs up from today's email will also get a private audio from me: If I had to rebuild my audience from zero, here’s exactly what I’d do.

Just reply “Registered” to this email after you sign up and I’ll send you the bonus audio personally.

I’d love to see you there.

(And spread the word if you know someone trying to get started with email marketing or newsletters!)

Big love,

tanya moushi ("moo-shee")

Sign up at moushi.co

PS: Here's how I can help:

1. Stuck? Book a 1:1 Advisement Session

2. Want to sponsor an issue or partner up? Let's see if it makes sense

3. Crave personal, real-world inspiration? Read my book

PS: This email contains affiliate links. That means if you click my affiliate link and later subscribe to a paid Kit account, I will receive a commission (thank you). If you’re receiving this, you signed up, were recommended by a fellow creator, or downloaded one of my helpful resources. Stay if it's right for you or unsubscribe anytime.

Daily Inspire

Building a portfolio of business while living a creative life.

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